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Blue roses make worldwide debut in Tokyo
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bangkokpost.com, Wednesday, October 21, 2009
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TOKYO : Which colour would you like your roses? Red, white, yellow or perhaps blue?
Japan's Suntory Ltd said yesterday it would start selling the world's first genetically modified blue roses next month, 20 years after it began research to create the novelty flowers.
The major whisky distiller said it succeeded in developing blue roses in 2004 with the Australian biotech company Florigene Pty Ltd.
The bule roses are created by implanting the gene that leads to the synthesis of the blue pigment Delphinidin in pansies, the firm said. The product was approved by the Japanese government in 2008 on the basis of an international agreement on biosafety.
It took one year for the company to establish its production and marketing systems, Suntory said.
Named Applause, the new variety is "recommended as a luxurious gift for special occasions", the company said.
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